Cardiff Park Advisors has been named to the 2016 Financial Times 300 Top Registered Investment Advisers List…. In a field of outstanding financial professionals, the FT 300 should be considered a list of truly exceptional advisor firms. - FT
We are honored to be part of the 2016 Financial Times 300 Top Registered Investment Advisers list and will continue to provide the ongoing quality of independent advice and service that has earned us this distinction.
John Gorlow, Founder and CEO
In November 2016, Cardiff Park Advisors was named to the Forbes Top 100 RIA Firms by Ten-Year Growth. To be considered, a firm must be a registered investment advisor (RIA) with the SEC, provide wealth management services and serve individual clients as a primary focus. Those who made the list are viewed as leaders due to their independence, commitment to clients and ability to grow through both challenging and rewarding times. At Cardiff Park, we know we’re on this list thanks to our loyal clients and referrals that have helped us grow. We're so grateful for your support. - John Gorlow, Founder and CEO
Passive and index investing is the practice of structuring a portfolio as a proxy for the market as whole, rather than picking a few stocks or bonds. Grounded in Nobel prize-winning research, passive and index investing is a less expensive, less risky, and more profitable long term financial strategy.
Cardiff Park is an independent, fee-only investment advisor specializing in passively managed, diversified stock and bond index fund portfolios. Our low costs and smarter strategy ensure you’ll keep the lion’s share of what the market delivers.
Cardiff Park Advisors is an independent, fee-only, full service investment advisor registered with and regulated by the Securities and Exchange Commission (SEC). We create customized stock and bond investment portfolios that are passively managed, broadly diversified, goal based and tax aware. Our portfolios are individually designed to meet client needs for low fixed fees.
As of March 2017 we manage over $1.4 billion in assets for diverse clients across the country. Our clientele includes individuals, trusts, endowments, retirement plan sponsors and business entities. Our advice is unbiased, data driven and well researched. Our process is transparent and efficient.
We charge low fixed fees and do not take a percentage of assets under management. We do not accept commissions on the sale of investment products, nor do we generate fees through add-on services. Fixed retainers are our sole source of compensation.
Cardiff Park is among a select group of advisors qualified to provide access to Dimensional Fund Advisors (DFA), a leader in passive investment research and fund offerings (Read why DFA is our preferred fund partner). We also recommend Vanguard funds and selected Exchange Traded Funds as well as CDs, Treasuries, and corporate and municipal bonds for laddered maturity fixed-income requirements.
Cardiff Park does not accept custody of client funds or securities. Securities are held by brokerage firms that carry SIPC and other private insurance, including TDAmeritrade, Schwab, Fidelity, Pershing and Jefferson.
In March 2003, I launched Cardiff Park Advisors in California, becoming an SEC-registered firm a few years later. I’d had enough experience with Wall Street culture to be disillusioned and to know what I didn’t want (more on that in a moment). Cardiff Park was my opportunity to create what I did want: a financial advisory firm based on respect, transparency, and my own principles and values. READ MORE
Financial markets historically reward investors for the capital they supply. But these rewards do not come from trying to beat the market. Rather they come from identifying the risks that are likely to be rewarded long-term, and choosing how much of these risks to take. Nobel prize-winning financial and economic research proves that this is a strategy that works. Yet many investors instead decide which stocks to own based on forecasts, hunches, or tips. Too often these predictions prove faulty and costly.
It does not pay to actively chase returns, as tempting as that may be. And this is true no matter what your age or circumstances, whether you're retired or approaching retirement, considering how to invest an inheritance, or looking for ways to invest cashed-out company stock or entrepreneurial investment gains. You have probably read the stories and laments of those who have tried and failed to beat the market. And you've likely heard stories of those who have struck it rich, too. But remember the adage that there is no such thing as a free lunch. Our smarter strategy combined with our low fixed annual retainer let you keep the lion's share of what the market delivers over time.
At Cardiff Park, we put clients first. We tailor our solutions to meet your unique requirements. We interview you to gather the data to formulate your optimal investment strategy. We implement what we mutually conclude to be the ideal plan for you. We continually evaluate the adequacy of our plans based on your evolving needs and market realities. We select investments in accordance with the fiduciary standard, based on the principles of due care, loyalty and utmost good faith to our clients at all times. Clients trust us with their financial goals, a responsibility we take very seriously.
Getting started is easy. We are here to assist you. We are committed to staying with you every step of the way. First, we encourage all prospective clients to use our website to learn more about passive and index investing. You will enjoy our blog, and numerous references to the body of work that serves as the foundation for all that we provide our clients with. Next, we are happy to provide you with an initial complimentary consultation by phone. To schedule, please complete the contact form below and we will contact you promptly.